investing 101 says the top line is really the number that counts,(http://harveygardner.com/archives/883) and from what I read: CBS beat on the bottom line but comes up short on its top line. Total revenue declined 3% Y/Y, despite stronger results from its cable-networks business and better margins. Advertising sales -3.3%. Content-and-licensing revenue -7.9%. Operating margin widened to 22.1% from 20.5% Don't be surprised when this falls tomorrow, this was all a run up to earnings and now the sell-off will begin... this stock never holds it's highs-better lock in your profits if you got them!!