exec with 42 years experience. I follow the ratings every day, zapit2 and futon. CBS wins the ratings 6 six night a week. NBC has only football which helpsthem.If CBS fall short of revenue estimate fot the fourth consecutive quarter it's time for Less(for us) to be gone. The retrans, retrans, retrans is not the only thing of importance. If you have the rating numbers and can't get the bucks from advertisers you're doing something wrong. The share price is struggling. The inside dumping will be coming shortly and won't help. What I can't understand is how the Executive Chairman of Viacom and CBS does different dividend calls for each company.