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The McClatchy Company Message Board

  • newspaper_advertising newspaper_advertising Sep 10, 2012 4:47 PM Flag

    Ad Revenues up 3.2% for September thru Saturday

    For the papers we measure, ad revenue continues to be up based on comps to last year. Gains coming in auto and preprints with real estate showing some improvement in battered markets.
    Difficult to measure online business as that tends to be minute to minute. Favorbale trends for the last few weeks, maybe just maybe the bottom is in and we'll continue to see slight improvement.

    Not adding any more but did notice an upgrade today from sell to hold from Cramer.

    I will wait for the confirmation from the company, probably on the next quarterly conference call. Who knows, we may be at $2.25 by then.

    Sentiment: Hold

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