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The McClatchy Company Message Board

  • newspaper_advertising newspaper_advertising Oct 25, 2012 9:36 AM Flag

    I am selling everything this morning

    Ad revs came in lower than expected, average rate is slipping. I have an order in to sell my remaining shares and will buy back in after the flushout, probably at $1.50. This was horrendous and not what was projected.
    There appears to be progress in paywalls and also direct marketing and Sunday non-subscriber pieces, but the Daily and Sunday newspaper business continues to be under attack. Sell sell sell sell sell

    Sentiment: Strong Sell

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