Huge issue is the loss of nearly 118,000 paid subscribers on Sunday and nearly 90,000 daily. This amounts to massive preprint revenue the company can't capture, though they are trying to get some back with Sunday select.
GCI reported solid earnings, $250 in free cash flow and huge revenue gains, thanks to tv political ads. Gannett's long term debt is also much lower than MNI, as is the quartely interest payment on that debt.
GCI also had solid gains in paywall revenues nearly offsetting the loss in paper circ declines. If I were going to invest in a newspaper company today, I'd rather own GCI than MNI due to these factors.
This massive debt is a stranglehold, and there is little diversity in the product mix. Live by print, die by print, it seems.
This is a program where MNI papers print a jacket to stuff with inserts to deliver to people on Sunday who used to subscribe to the paper. It's a way of keeping your preprint customers from going to direct mail and alternative methods.seems to be generating some top line revenue growth in the direct marketing bucket.
The 36% revenue figure stated in the conference call was for digital advertising and direct marketing. After 15 years, MNI should just be calling this revenue. There is nothing "non-traditional" about digital revenues for a newspaper at this time.
That they are adjusting is certainly a good sign. Some of the tobacco companies showed that kind of deft maneuvering, getting into the food business and using their marketing skills to change horses in full stride.