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VeriSign, Inc. Message Board

  • cbk53264 cbk53264 Dec 23, 2000 5:39 PM Flag

    I have something for you,

    its called profit !

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      By Gene Marcial

      TTR's Antipiracy Technology Could Be Music to the
      Labels' Ears

      This Israel company has an
      intriguing way of preventing digital audio from being copied
      onto optical media or into the popular MP3 format

      TTR Technologies, a little-known company whose stock
      trades on the Nasdaq but is headquartered in Israel,
      expects to be a major beneficiary of piracy. Far from
      being a bootlegger, TTR ( TTRE ) has developed
      antipiracy technologies -- digital solutions that prevent
      illegal copying of audio content onto optical media, such
      as CD-ROMs or digital video disks (DVDs). The need
      for such technology is urgent: In the music industry
      alone, some analysts estimate that piracy cost some $5
      billion in 1998.

      So what is TTR's solution?
      Its chief product, called MusicGuard, inhibits
      illegal replication of CDs without affecting music
      quality, and it doesn't require any changes in the
      recording studio. The basic patented technology is embedded
      on the glass master in CD production facilities.
      Simple modifications to an encoder, explains Thadhani,
      allow insertion of subtle distortions across CD tracks
      that render copies unusable.

      So attempts to
      duplicate a MusicGuard-protected CD either abort or produce
      unacceptable audio quality, says Thadhani. Any attempt to
      produce MP3 files from protected CDs also fail, he adds.
      Another plus, he says, is that the TTR technology isn't
      vulnerable to attacks by hackers, unlike software-based
      techniques that seek to protect music.

      INTERESTED." TTR has successfully completed field trials of
      the product in 850 households in Britain, according
      to Emanuel Kronitz, the company's chief operating
      officer. "The major recording studios are highly
      interested in our technology," says Kronitz. The recording
      company that is said to be ready to ink a licensing
      agreement with TTR has been monitoring these tests.

      In another sign that TTR could be the real thing,
      Macrovision ( MVSN ), the world leader in marketing
      copy-protection and rights-management technolgies, has acquired
      an 11% stake in TTR. In a pact signed last year with
      TTR, Macrovision agreed to jointly develop and market
      copy-protection products that will prevent duplication of audio
      content on CDs, DVDs, and other optical media. TTR also
      granted Macrovision a 10-year licensing pact to use TTR's
      proprietary technology in exchange for royalty fees.

      Macrovision is a giant compared with TTR. The former has a
      market capitalization of $2.4 billion, with its stock
      now trading at 60 a share. It posted sales of $37.3
      million last year and earned $7.2 million, or 19 cents a
      share. TTR, on the other hand, trades at 6 1/2 a share
      and has a market value of just $103 million. It has
      yet to make a penny.

      Marcial is Business
      Week's Inside Wall Street columnist

      TTR Technologies, Inc., designs, markets
      and sells proprietary anti piracy products. The
      company has developed and commercialized products for the
      software and entertainment industries and is expanding its
      product range and reach through in house development and
      joint ventures. TTR has a joint development and
      marketing agreement for music CD copy protection with
      Macrovision Corporation (Nasdaq:MVSN). TTR owns 50% of
      ComSign, the exclusive Israeli affiliate of VeriSign, Inc.
      (Nasdaq:VRSN). For more information about TTR Technologies,

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