NFLX is trading just 1 point above its IPO. Buy here (or lower if you are lucky) and sell it if it breaks 15 (IPO price). All bets probably being it will never see 15 again. With a market cap of barely 300 million, NetFlix should see 1 billion. Granted NFLX does not have the market position of a HLYW (Hollywood video) but the NFLX DVD rental system is easy and DAMN CHEAP. Face it, we all missed out on Hollywoodvideo, Best Buy, and all the other DVD plays. HOWEVER, one has to consider that NFLX is undervalued and was priced low based upon the overwhelming negative stigma placed on "dot-com" companies.
Just to clarify things I am long from 15.03 and plan on holding as long as it trades above 15.