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Do you think that people who could pay $20 a month for dvd rental could not have purchased a dvd player for $50?
The flaw in your thinking is that you are basing "everyone" elses opinion on your own bias.While you may be with the majority in the way you watch movies/tv it doesn't take much marketshare for NFLX to grow dramatically and be profitable. That's why it is a danger to short.I don't eat at fast food, play video games or eat Krispy Kreme donuts (ok, I lied on that one) but that doesn't mean Wendy's or Electronic Arts, etc. are bad investments.
I've been a NFLX member since June--I've been using my son's PS-2 to play movies (LOL). I have the money for a dvd player just haven't taken the time to buy one.