Blockbuster will have no choice but to start the online service earlier. The studio are not happy with netflix as some of subscribers are paying $1 per movie. They will join forces and cut the middleman, such as netflix. I keep signing up for free trial offers from them using diff name and credit card. They sent me an email special 6 months offer at $13.95. It is certain that netflix does not care about profit but only the number of subscribers. So far this what the market is focusing on. Long short and happy.