"Movielink Hires Team One to Handle National Advertising and Media Monday March 15, 2:50 pm ET
SANTA MONICA and EL SEGUNDO, Calif., March 15 /PRNewswire/ -- Movielink (www.movielink.com), the leading broadband video-on-demand (VOD) service offering hundreds of hit movies for legal download, today announced that they have selected Team One as their agency of record. Team One's El Segundo, Calif. office has already begun providing a full range of services to Movielink, including brand strategy, national advertising, media planning and buying.
ADVERTISEMENT "We had been watching Movielink closely for several months, and we were determined to work with them," stated Brian Sheehan, Team One chief executive officer. "The Marketing team at Movielink has a keen vision for success and we see eye-to-eye on the next steps for building a powerful and efficient consumer campaign for 2004."
"We hired Team One because they understand our business and they know how to convey a strong, clear, creative message to consumers," stated Alan Citron, Movielink's SVP of marketing. "We know Team One will be a strong strategic and creative partner."
The agency's first campaign for Movielink -- a series of print ads -- is already completed, and ran in February issues of major lifestyle and technology publications, including Wired and Popular Science, as well as on college campuses. "Broadband was created for services like Movielink," said John Maxham, creative director of new business at Team One. "So our campaign hammers home the notion that, unless you're using Movielink, you're letting your broadband go to waste."