Making yet another breakthrough in the Motion Picture space, UTV, India�s largest Integrated Media Major, has signed a deal with Netflix, the world�s largest online DVD movie rental service with more than 2 million listed members.
US-based Netflix has placed an advance order for 5000 DVDs for Swades (being co-produced and distributed overseas by UTV) and an order for 1000 DVDs each for Lakshya and Phir Milenge. Swades releases worldwide on December 17th 2004. UTV Motion Pictures is releasing Swades Overseas as the widest simultaneous release for a Hindi Film ever.
Lakshya is the 4th biggest grosser at the Indian Box-Office till date in 2004 (at an All India Nett of INR 244,584,783), which places it above Hum Tum (at an All India Nett of INR 182,353,634). At the US Box-Office Lakshya grossed USD 748,000, positioning it above Dhoom (USD 320,000).
This deal will give Netflix access to all the titles, which UTV Motion Pictures is distributing in North America.