I own both XM and SIRI, and bought SIRI at .87. . .everyone wrote all kinds of press about SIRI getting killed by XM, but BEHOLD. . .both are thriving and signing up customers. . .SIRI got Howard Stern, and XM has their big guns. . .NFLX signed up Sundance, and I suppose BBI will have the more mainstream market. . .BUT bottom line - there is room for two players, and each can do well if they get a market niche.