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Netflix, Inc. (NFLX) Message Board

  • hardrockerr41 hardrockerr41 Jul 26, 2007 2:28 PM Flag

    Blockbuster Cuts Mail DVD Rental Prices

    Blockbuster Inc. on Thursday announced price cuts on its online video rental plans, following a similar move earlier this week from rival Netflix Inc.

    The company said it would reduce the monthly cost on its Total Access Premium DVD rental plan -- under which subscribers can rent up to three DVDs by mail at a time and return them at stores or through the mail -- to $16.99 from $24.99.

    Furthermore, Blockbuster cut the monthly price on its cheapest Total Access hybrid in-store and online DVD rental subscription to $7.99 from $9.99. Total Access customers receive a limited number of DVD exchanges at the store per month, while Total Access Premium customers get unlimited store exchanges. Rentals by mail are unlimited under both plans.

    Blockbuster also cut the monthly price on its cheapest Blockbuster By Mail service to $4.99 from $8.99. The most expensive Blockbuster By Mail service, which allows subscribers to keep three DVDs at a time, still costs $16.99 per month.

    The company also said Blockbuster By Mail customers will receive the option to exchange their online rentals at some stores for $1.99 each, below the store rental price.

    Blockbuster's $4.99 plan competes with a similarly priced offering from Netflix, which recently lowered prices by $1 on two of its most popular online DVD rental subscriptions. Netflix shares suffered earlier this week after the company's price cuts led some analysts to downgrade the stock. Some analysts cited increasing competition from Blockbuster.

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