didnt want to compete? hmmmmmmmmmm.... I never knew that? Thanks for the heads up. This mgmt has been praised by many writers as being very "out of the box' in their thinking. I sense they have a few ideas we will here of soon. That doesnt mean the stock wont go to $5 first, though. My first question is how much will they make with their x-box alliance with microsoft. And yes, we are becoming a hermit cacoonlike society in this country more and more and that will benefit netflix. After all, many people ,especially women are not going to even want to drive to a dark BB parking lot at night unless they live in a very ritzy area. As well, if you lived in a ghetto area, would you be using netflix or blockbuster?