90 Sept/Oct contracts of $130, $135 and $140 Puts. Find it hard to find shares to short and feel strongly that this is a huge downside opportunity. Was way overbought given it's risen on hype (i.e. Jim Cramer and AppleTV) and not reality. Was $100 and sliding before this gunk.
Decided it was a huge overreaction to this Apple biz. Reminds me of the .coms when they made deals and stocks would skyrocket with financial impact that is years away and not significant at all. I first had Netflix on my Roku box which then magically added Amazon.com and other options. Then I got a Samsung TV and it has builyt in apps that eliminate my Roku box. AppleTV will follow and AppleTV itself is on the outside looking in on this. Plus more and more options like hulu are make it clear that content distribution can have many players with little startup. There's no way any one company has the slightest chance to own video content distribution. Can have a nice company but no product offering these companies has can maintain it's growth. NFLX can be replaced or aquire tougher competition in a day.