Look...if you short something like this you have to know what you are getting in to. If a stock is way overvalued, it is not going to stop just because you decided to short it. That just isn't reality. Why does it go up every day... easy. There is a small float, a lot of shorts, a great "story" and quite frankly a ton of people who really acutally believe it could be worth it, with no way to prove them wrong in the foreseeable future. Think about it...what's the danger if you are long...For all of the speculation that costs will rise and new subscriber adds dry up and new competition comes (all of which will hapen IMO), none of it happens any time soon. This Q's earnings will be great like usual and probbaly next Q as well, and who thinks beyond one or two Qs these days? So if you want to hang short with the big boys, you need to grin and bear it. Your time will come...when I can't say, but it will come.