cable is an ossified (i.e., already dead) industry that can only sit and wait for the lights to get turned off.
anyone with a brain whose been a cable customer for the past 30 years knows this. just to give you one example (and there are many) of just how inept and insignificant cable is, consider that my cable box interface actually became much less usable -- that is LESS usable -- over the years, and its not just me who feels this way. EVERYONE hated the new box software, but it was probably cheaper (maybe they were tired of paying licensing for the software that they were using). and THAT RIGHT THERE tells you where cable is. they have given up the ghost. the fat lady is singing.