It is very strange that a CEO of a major coperation would respond to a short seller. The short must have hit a nerve. I do not buy puts in NFLX but after reading the CEO response I am certainly tempted. I do not know Hastings but it is very odd indeed and would nervous if I were long. Just my opinion.
Remember when the CEO of Whole Foods was defending his company's ridiculous $75 share price on Yahoo! message boards? The stock quickly tanked to like $10. It more than doubled this year to get to $50 but, according to my calculator, that's still only 2/3 of $75.