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Nice add.Note that not all these sites are free... but going deeper, it is about "attracting eyeballs", regardless if the rev comes from subs or ads.It is interesting to note the 7% increase in hours/user increased from 9:16 to 9:53 in one month. As in their model, content expense is a function of content viewed, so NFLX will want to see usage fall... or at least rise lower than operating margin. A 7% increase in one month of content consumer / user? Here comes the increase in content expensed and the margin compression.