Totally agree. The brightest scenario imaginable for NFLX is that it immediately somehow magically stops dropping and then holds steady for several quarters while it gets it's act together and resumes growth. And that's the very best, most optimistic scenario I think anyone should even dream of. And if that scenario magically came to pass, starting.... NOW, then you still wouldn't want to own these shares. You'd want to move your money to something that's working... NOW, like AAPL, nd then buy back into NFLX when you see some progress on the business plan.