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Netflix, Inc. Message Board

  • fuzzhead72 fuzzhead72 Sep 30, 2011 11:03 AM Flag

    loss of Starz - strategy?

    I've been watching as the stock price of Netflix has nosedived. I guess this is a result of upping prices 60% all at once, the PR "nightmare", and then the choice to split off the DVD service entirely. I think the stock price is down what, about 1/3?

    Anyway, it looks like the company has only lost about 7% of its subscribers during the period, which implies that the market is perhaps overreacting a bit. At first glance anyway, it would seem that a 7% loss of the subscriber base (the income) would make the stock go down around 7% as well, since the stock value essentially depends on the subscribers.

    My larger worry is hearing that the company lost content from Starz. Now people are not only paying 60% more, but are also told that they will be paying more for LESS. I'm worried that this might drive even more folks away.

    What do you think the Netflix strategy is to ameliorate this? Could they possibly start trying to make their own exclusive content, as many of the cable channels have?

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