Yeah, maybe now, at $75ish would be the time to catch this falling knife, but then again, maybe not with the inevitable downgrades and pessimistic chatter you'll be hearing today. With so many other places to invest your dollars, it's just not worth it to gamble on something like this. I learned that the hard way on SIRI; I had about $40k in at $1.00 on the way down. It eventually stopped falling at $0.07 and then only because Liberty Media stepped in as a white knight (not saying NFLX will need saving). Took me 14 agonizing months to get back above a buck, at which point I just wanted out and so captured only 14 cents of profit; it subsequently traded above $2, but that's what the market does to your mind. It just doesn't pay to take the risk of trapping yourself in a downward spiral stock.