OMG! Say it isn't so. Negative earnings because they expanded their market to include the Nordic countries? That is just awful. Much better to do nothing and slowly lose the first mover edge. Or maybe, it is worth a negative quarter to increase revenue in the future. Hmmm....let's see--spend money to grow bigger. What a concept.
Or spend money to bankruptcy!! There're like only one million people in total in the Nordic countries, this is a business has no barrier of entry, if it's guaranteed money making business you don't think the local companies would want to get in to compete with the NFLX?