Redbox Instant Subscriptions Will Cost $8 A Month And Include EPIX Content
By DAVID LIEBERMAN, Executive Editor | Wednesday December 12, 2012 @ 9:40am EST
We still don’t have a firm start date, although the joint venture between Redbox and Verizon says that consumers will be able to subscribe to a “beta product” sometime this month. Redbox Instant by Verizon‘s streaming service will cost a penny more than Netflix and will include four, one-night credits each month to rent DVDs at Redbox kiosks. For an additional dollar a month, customers can use the credits to rent Blu-ray discs. We still know little about the streaming content — Warner Bros is the only studio that has publicly said it will participate. But Redbox Instant says its new deal with EPIX will enable it to offer Paramount, Lionsgate, and MGM movies 90 days after they appear on EPIX’s pay TV channel. The venture also will sell and rent digital versions of new movies from Lionsgate, NBCUniversal, Paramount, Relativity and Sony Pictures Home Entertainment. The web-based service will work with mobile devices powered by iOS and Android operating systems as well as Samsung Blu-ray Players and TVs with SmartHub, LG Smart TV and Blu-ray Players, and Google TV. Here’s today’s release:
New York, NY (December 12, 2012) – Redbox Instant™ by Verizon, a joint venture between two market leaders, Redbox, a subsidiary of Coinstar, Inc. (Nasdaq: CSTR), and Verizon Communications Inc. (NYSE: VZ), unveiled further details of its soon-to-launch service and announced agreements with Hollywood studios and device manufacturers that will bring thousands of popular movies to consumers at home and on the go.
Later this month, the Redbox Instant by Verizon beta product will launch to consumers. Priced at $8.00 per month, Redbox Instant by Verizon offers a high value subscription package that combines unlimited streaming of thousands of popular movies, including titles from premium network EPIX, with four one-night credits per month for the latest movie releases on DVD at Redbox® kiosks. For $1 more, or $9.00 per month, customers can opt to redeem their four credits for rentals on Blu-ray Disc™ at the kiosk.
By combining both disc and digital movie formats, Redbox Instant by Verizon subscriptions offer consumers access to Hollywood’s newest releases, as well as a rich catalog of popular movies, all for a great price. Customers can also use Redbox Instant by Verizon without a subscription and select new releases available for purchase or rental, or simply reserve for pick up at their local Redbox kiosk location, giving movie-lovers more choice and flexibility in how they watch their favorite films.
“We are building a compelling entertainment choice through our ability to support both physical and digital distribution of movies that people love, made possible by the depth of relationships we’ve established with top Hollywood studios and distribution partners,” said Shawn Strickland, CEO, Redbox Instant by Verizon.
Through the agreement with EPIX, Redbox Instant by Verizon’s subscription customers will be able to instantly stream new releases such as Mission Impossible: Ghost Protocol and The Hunger Games from EPIX’s studio partners, Viacom’s Paramount Pictures (Nasdaq: VIA and VIA.B), Lionsgate (NYSE: LGF), and MGM 90 days after they premiere in the traditional premium window.
“Redbox Instant by Verizon will be an exciting new service for consumers in the digital entertainment marketplace and we are thrilled to be their partner, providing our movies from some of the world’s leading studios,” said Mark Greenberg, president and CEO of EPIX. “We have a long and successful relationship with Verizon FiOS, which was our first distribution partner at the launch of EPIX, and we are excited to build on that relationship with Redbox Instant. We are confident that the movies we have will be a popular and important part of the success of this new service.”
Movie content on Redbox Instant by Verizon will be bolstered by electronic sell-through (EST) and video-on-demand (VOD) rental agreements with major studios. New releases from Lionsgate, NBCUniversal, Paramount Pictures, Relativity and Sony Pictures Home Entertainment will be available in EST and VOD formats and will allow Redbox Instant by Verizon to support and provide multi-screen access to movies.
Avail TVN, the leading multiplatform video services provider, will deliver subscription and transactional studio content. Redbox Instant by Verizon also previously announced a content licensing agreement with Warner Bros. Home Entertainment.
At launch, Redbox Instant by Verizon will be offered via the web, as well as through home entertainment, tablet and mobile devices, including iOS®, Android™, Samsung® Blu-ray Players and TVs with SmartHub™, LG Smart TV and Blu-ray Players, and Google TV. More devices will be announced in the coming months.
“Samsung’s connected customers are very hungry for new services that provide the best movies on multiple devices,” said Eric Anderson, Vice President of Content and Product Solutions, Samsung Electronics America, Inc. “Redbox Instant by Verizon provides our customers with the latest in Hollywood entertainment choice, control and discovery.”
Redbox’s 10 years of offering customers the newest releases at great value, coupled with Verizon’s leadership in On-Demand and Digital Distribution of movies, has set the foundation for how Redbox Instant by Verizon will deliver content and value to the consumer. Redbox Instant by Verizon is working with movie studios to secure the freshest content selection, and intends to tap heavily into pop culture events and social conversations to help influence and surface relevant movie titles to consumers.
Starting later this month, Redbox Instant by Verizon will open to public beta and consumers will be invited to explore the service and enjoy their first subscription month free. Thousands of movie fans have already signed up at RedboxInstant to be among the first to try the service and experience a fun, simple way to discover the best Hollywood entertainment.