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Netflix, Inc. Message Board

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  • t_e_n_k_a_y t_e_n_k_a_y Dec 17, 2012 4:20 PM Flag

    Hulu streaming revenue up 65% in 2012!!

    I use Hulu Free. Don't mind the ads. It's a great service.

    Hulu Plus doubled their subscription count from 1.5 million in 2011 to 3 million in 2012. Total revenues of $700 million are comprised of approx. $300 from subscribers, $400 from advertisers.

    That growth didn't come cheap. They spent $500 million for content licenses in 2012.

    Netflix is spending about $2 billion a year for content. That's to service 29 million streaming subscribers, and to add 5 million streaming customers domestically and another 3 million internationally.

    You can easily see the benefits of scale.

    I think the Hulu business model could work for Netflix in Latin America if they continue to run into trouble verifying credit card. Hulu increased the number advertisers by 28% year over year. A very valid business model.

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