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Netflix, Inc. (NFLX) Message Board

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  • wall_st_trendsetter wall_st_trendsetter Dec 17, 2012 7:17 PM Flag

    Hulu streaming revenue up 65% in 2012!!

    I agree 100% about switching to an ad-supported methodology as a fallback plan. Advertising revenue quickly exceeds 8$\month given the # of hours people watch. So if you can't manage to get a real credit card, or are otherwise willing to stare at ads to save a couple bucks. Have at it. I would design it so that you choose between free or paid, and when you cancel you really just drop down to the ad-supported version. Not sure how that plays with licensing though.

    International gives them the opportunity to test such a thing without excessively damaging their brand elsewhere. 'Oh this is just an idea we had that's particular to Uruguay's particular economics.'

 
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