I have both Apple TV and Roku boxes, only because you can't get Amazon Instant Video on the Apple. The Apple box works better. Netflix has the most content, but alot of it is #$%$. Amazon seems to have almost the same amount and a little less #$%$. Apple has the least available to stream via the Apple TV, but what they do have is good. Apple TV was Jobs' little project. I just can't believe AAPL isn't going to ramp up streaming content on the Apple TV box or eventually on their internet TV platform. It's going to be a 3 way race for the ultimate cut-the-cord a la carte programming revolution. Don't count Apple out. Their installed base is huge.