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Netflix, Inc. Message Board

  • marketguru111 marketguru111 Feb 15, 2013 8:28 AM Flag

    $190 today wall street journal article will help

    Netflix: From DVD's by mail to streaming video and original content, WSJ reports
    How did Netflix move from a DVD-by-mail service to using streaming video and original content to become major TV's most unlikely adversary? When online video exploded, CEO Reed Hastings invested heavily in online streaming, reports the Wall Street Journal. In 2011, he bungled a play to split the company into two services—Netflix for streaming, Qwikster for DVDs—losing 800,000 subscribers and nearly $12B in market value. Yet, the company developed the industry's best hardware-neutral streaming platform and fended off challenges from others. Hastings is now betting that when all content streams to your TV and devices, users will abandon their cable services and Netflix will be just another on-demand channel. Netflix does have some advantages, including an established online user base; perhaps the industry's best interface; a robust Netflix Just for Kids service; and an unparalleled recommendation algorithm based on more than six billion customer ratings

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