Look, I am not saying they will knock Netflix off tomorrow, or by December. But once the big guys see a threat, they start measuring Netflix a different way, and that could lead to $50 per share in a year. Research In motion (bbby), nokia, Kodak, burried their heads and look where they are. Netflix management has no monopoly on good ideas.
It is time management sold the business, not sure who buys it though and what the price would be. Bu in Two years we will be looking at a ghost.
Remember, Netflix counted DVDs as assets, while blockbuster, redbox and others record these as an expense, so do other companies. That shinnanigans will be basis for questions on next conference call,