Hardly use 10% - 0-1hour per week
Couple of hours per week 40% - 2 hours per week
Heavy Usage - 50% - several hours per day
The hardly use and couple of hours per week subs also have cable. On average, the vcable users have 22 hours per week of cable.
NFLX at $8 vs Cable at $88 is an even proposition based on usage. So, NFLX is neither expensive or cheap, it s just where it should be. So, the risk is when do the light users cancel after getting bored with stale content and who will replace them