NFLX still has another plaeau they can cross and that is selling advertising and ramming advertsiing down people's throats ... even breaking up downloads with intermittant advertising. It is the pattern with Free/Air TV, then with cable and now the network produced internet videos come with an advertisement at the beginning you have to watch before the video.
When profits do not materialize to the satisfaction of investors ... and most likely they will not at some point. Where will Reed go for profits? The answer is typically advertising.