PAY is a strong buy at the present price. The company has high valuations. The stock will rebound to above $20+ no matter what people bash it. For another example, go check how people bashed GDOT last year at $9's where I said to buy. Did GDOT go to $4 as the bashers said??!
Now, PAY is a similar GDOT-like play but PAY always has a better behavior than GDOT has. I had play both of them several times before. PAY will go to $20's next week, I believe it.
Terrible company, but #2 player in an industry that's everywhere and where there's only a few players. Management has exhausted goodwill and has zero credibility. Either shorts are right and this falls apart further, or someone buys it - but not at a great price for long-term holders ($25-30). Given how badly management has messed things up, I think you'll find out who is right within a few weeks.
And again, if it wasn't the #2 player in an industry with only a few players and whose product is everywhere, I'd say short it to zero. That's the only positive, that someone is going to want that spot and can now buy it cheaply.