Haven't listened to cc yet. I see they say that there were a number of dispensers off-line, and they got rid of some low margin business. But, the big question is, leaving out those two items, do they think their volumes would have been up??
Probably it would have been anemic like the rest of the economy. The order of the day is just make what you do profitable. No sense putting stuff on sale to attract more volume from what doesn't exist. Same at most retail stores you don't see the discounts and sales like pre-recession. Why should you, there isn't anyone shopping. This was Flying J downfall also (besides deciding to refine and playing the commodity markets) to fight a price war to the extent you put everyone in bankruptcy.
I think TA's game plan is solid. 1. What you do sell, make enough money to stay in business. 2. Keep the repeat customers happier than the next place will. 3. Expand by acquiring places for pennies on the dollar. 4. 5. Wait for a regime change for the economy to explode.