If you participate in the Plan, you may obtain additional shares of common stock by:
reinvesting all or a portion of dividends received by you
make optional cash purchases of not less than $50 or more than $5,000 (subject to a $1,000 minimum investment requirement for first fime investors in the company's common stock) once each month, whether or not you choose to reinvest your quarterly dividends; or
making optional cash purchases of greater than $5,000 once each month, with the permission of the company, whether or not you choose to reinvest your quarterly dividends.
"at the market price of the common stock once each month at the market price of the common stock, less the applicable discount, (0-5%) if any determined by the company."
for purchases the investment date will be the 10th of the month.