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mCig, Inc. Message Board

  • avi.morax avi.morax Jul 17, 2014 8:15 AM Flag

    I hate to rain on this foolish penny parade..........................

    "...Despite all the celebrities spotted vaping at awards ceremonies and the bullish projections from analysts, e-cig sales growth had already started slowing early this year, according to IRI.
    Lorillard's own data suggest why. Just 26% of smokers who tried e-cigs came back to vape another, the company said at an analyst conference in June of last year. That was up from about 22% two years earlier.
    "So 75% of trials result in rejection of the technology," said Ms. Azer, who added Cowen's proprietary research confirms the statistic. "While the e-cigarette is widely viewed as a close substitute to cigarettes, for an actual cigarette smoke it really does not mimic the experience."
    Vapor clouds
    A lack of battery life and adequate power to create billowy vapor clouds are among the problems noted by smokers, Ms. Azer said. Robust and consistent nicotine delivery is another problem. And the feel of e-cigs in the mouth and throat isn't a close enough substitute, she said. About 80% of regular e-cig users still smoke regular cigarettes, Lorillard has said...."

    Sentiment: Strong Sell

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