Mobile GPS systems are far from $700+ gadgets; they have become a virtual necessity to many,including those directionally challenged [such as myself],the aging population [who have difficulty reading street/highway names & numbers--particularly at night], and those who have trouble reading maps & taking directions.I,personally,would never again consider buying a car without one. The great majority of older cars on the road don't have them--and that is our market. The units sold by Garmin,Magellan,etc. all look alike [small & tough to read].I think there is room for a really unique nav system. I'm not saying that Cobra has the answer but they could be on the right track with its larger & clearer screen,real time traffic,touch screen [not available on the 3000],etc.They [hopefully] seem to have learned from their mistakes on the 3000. Remember that they have less than 7 mil. shares out so that any sort of success in penetrating here could have a significant impact on sales & income. Anyway,its certainly worth watching.