Good question. Seems that I may be the only one who thinks it's "sexy." I guess the fundamentals are going to have to carry the day here. If they should continue improving, and the company meets its guidance, I think COBR will get increasing attention. Thinly traded stocks can be annoying, volatile, and hard to get in and out of...but there is a positive side to that double-edged sword, especially when things are improving (small buying interest can cause major moves in a stock, and build "momentum" for a stock). It's disappointing the announcement didn't create more short-term interest in the stock, but the reality for me, as a 10% holder, is, I don't live for the day to day movements in COBR...although I do study them very closely for indications of broader supply/demand. I still believe, fundamentally, and most importantly, that the brand is being significantly undervalued at the current market cap.