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Cobra Electronics Corporation Message Board

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  • sheamanski sheamanski Oct 1, 1999 8:51 PM Flag

    Sad management team

    Great coverage in Fridays WSJ weekend edition on
    the FRS radios. COBRA given good marks.

    WHich
    raises a question....why dont they run a quarter page
    add on the FRS and market directly to the millions of
    professionals that buy stuff like these radios. BOSE does
    it..everyone does it...my god a quarter page in the WSJ with
    an 800 number would pay for it self
    immed.

    But wait..thinking outside the box is not possible
    for this management team.

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • I feel your pain brother. In my opinion,
      management believes that they are walking a fine line with
      selling direct and marketing through mass retailers and
      their other channels. I think that they have to do
      something different. What they have now is working, just
      not extremely well. Maybe running ads like bose.
      However, look at what happened to Escort (Cincinatti
      Microwave). They had a great name and great products and they
      went under due to their direct approach. Maybe placing
      an ad with a specialty store that is carrying the
      frs. I am no expert or I would be working at Cobra.
      Just kidding, they would lose me to a competitor like
      the past marketing guys. But, you are balls on when
      you say they have to do things differently. Without
      conflict there can be no progression!

 
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