Great coverage in Fridays WSJ weekend edition on the FRS radios. COBRA given good marks.
WHich raises a question....why dont they run a quarter page add on the FRS and market directly to the millions of professionals that buy stuff like these radios. BOSE does it..everyone does it...my god a quarter page in the WSJ with an 800 number would pay for it self immed.
But wait..thinking outside the box is not possible for this management team.
I feel your pain brother. In my opinion, management believes that they are walking a fine line with selling direct and marketing through mass retailers and their other channels. I think that they have to do something different. What they have now is working, just not extremely well. Maybe running ads like bose. However, look at what happened to Escort (Cincinatti Microwave). They had a great name and great products and they went under due to their direct approach. Maybe placing an ad with a specialty store that is carrying the frs. I am no expert or I would be working at Cobra. Just kidding, they would lose me to a competitor like the past marketing guys. But, you are balls on when you say they have to do things differently. Without conflict there can be no progression!