John was a drill sargeant when he was in the US Army. He knows how to take orders. When he was the RRD CEO he said that the purpose of making profit at RRD was to increase shareholder wealth. Now that he's at his new company, I suppose that the RRD he promised to the RRD shareholders will move from RRD to his new shareholders. I don't think JW's math is correct however. The only way most customers can realize a 30-50% savings is if they print 30-50% fewer pages. John left RRD with a bitter taste in his mouth and it wasn't from the venison stew he was invited to share at one of the divisions. Something happened to John. He's not the same man he was when he was in sales. He's lost a lot since then. I hope he finds his way back, but something tells me that he's not going to.