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I had heard some rumors going back a few months
about RRD starting up a print e-commerce company.
Didn't make a whole lot of sense to me given the $14
million investment in Noosh and the announcements to work
with Quebecor-World, Quad and Banta on e-commerce
However, I just found out about www.digeno.com, so I guess
it is true.
Anyone out there have any more
insight into how Digeno fits in with the rest of RRD's
They also have a new e-design, etc. group they're
calling Red Rover. How does this all fit? Well, in
theory, it should, but DNY hasn't proven particularly
adept at becoming a dotcom. They are quite skilled,
however, at making a _lot_ of money doing that boring old
printing stuff. Wish they would stick to it. Not sexy, I
agree, but keeps the light bill on.
DNY could be the way to go. But are you doing
this scientifically, or ad hoc? Think Strategy. Check
my profile for more