New CEO. He ran The Limited and Reebok for a few years each, so I guess people think he can turn this company around. But in the same PR, they also lowered guidance a ton. So I also didn't expect this move.
I bought in the low 2s because of the BV. But since the fundementals keep going downhill, I sold most of my position up here. Looks like it will give some back over the next few days, but with such a low float, 6 bucks is definitely possible. Watch out.