This ought to get sales up. Shopko marketing could elicit Cheeser patriotism. For example Shopko employees should wear Cheese Heads, ask patrons if they want assistance carrying their package to their car or if they want to "take with", after making any statement add the phrase "ya knooooow", and of course at all times be obvious Packer backers - wear the green jersey and display the "G" pennants on the each side of their cars. All seriousness aside - I'm disappointed with the slide in the stock price, but the PE is low, the book value is high, debt is not a burden, company is not strapped for cash, and the malaise is general to the whole sector. I may buy some more in the next few days and sell some later that I have at a higher price for tax loss. Longer term I feel the stock price will return to the $20's.