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The Procter & Gamble Company Message Board

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  • i_gots_da_dow_joneses i_gots_da_dow_joneses Nov 9, 2012 8:22 PM Flag

    Ackman loosing big on JC Penney

    "P&G tried to discontinue couponing some time ago and learned it was not acceptable to consumers, as they provide not only a promotional reminder, but provide an incentive to purchase on the basis of perceived value."

    ...actually, the state of New York sued PG for discontinuing couponing...PG lost, and was required to continue the practice...the % of coupons redeemed is miniscule compared to the costs involved to print and redeem...PG was trying to reduce its costs with the idea of passing those savings to the consumer through promotional sales...the New York Attorney General didn't see it that way...

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