Macys deal will completely transform the market for J o e s
They will have their products at excellent price point in over 400 stores
the news today is truly a gamechagner event!
LOS ANGELES, CA--(Marketwire -02/29/12)- After more than a decade as a premium denim leader, J o e's Jeans Inc. (NASDAQ: - News) announces the launch of a new brand, else™, to be sold exclusively at Macy's. With price points starting at $68, else™ was created to reach young women who are looking for a premium denim-like product at a more affordable price.
Macy's has dedicated space in its Impulse departments in 140 stores throughout the U.S. to showcase the else™ brand. The new line will also be available at macys.com. The else™ product offering, which includes five staple denim fits: skinny, boot cut, cropped, boyfriend and a cuffed short, will be rolling out at Macy's over the next two weeks.
this is the beginning of the end of the top managment both CEO and CFO..... if they show no profit this Q, they won't have anymore BS news to feed the investers, and the stock will crash!
just because you don't go out looking for specific jeans doesn't mean other people don't. whether you want to admit it or not, most people who buy expensive jeans do so because of brand names. so they are almost certainly going with a specific jean in mind
I didn't see a question mark in your response. What was your question?
"Word" doesn't get out. When was the last time you had a conversation about jeans?
I have never, in my entire life, "wanted" a specific brand of jeans and gone out specifically to buy it, especially a new brand like "else". Jeans sell based on fit, style, and price. People go to a store looking for a pair of jeans, try on the various styles in their price range, and pick the one based on a combination of fit and style.
HAHAAHAHAHAhahahahahah oh...THE BIG..ONE..DOLLAR..hahaahahah even been to A DOLLAR TREE? own the stock...or this
PARDON my FARSI POS ! ?
When im out back gardening..........my HAHAHAHAHA........ LEMon tree....is such a great reminder..!
pardon me... a POS..
no the bigger question is this.
as Macys starts to carry the brand, word gets out. People want the jeans, people have a place to buy the jeans
the jeans get trendy, then more people want them
then more stores carry them
then sales explode
lets not forget this is about fashion and trends
i see massive upside "potential" as the trend catches on and goes mainstream
and that can drive this little sleeper from these levels to $10 or $15 per share!