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Joe's Jeans Inc. Message Board

  • nflatit nflatit Feb 29, 2012 9:41 AM Flag

    Macys deal is a gamechanger event

    Macys deal will completely transform the market for J o e s

    They will have their products at excellent price point in over 400 stores

    the news today is truly a gamechagner event!

    LOS ANGELES, CA--(Marketwire -02/29/12)- After more than a decade as a premium denim leader, J o e's Jeans Inc. (NASDAQ: - News) announces the launch of a new brand, else™, to be sold exclusively at Macy's. With price points starting at $68, else™ was created to reach young women who are looking for a premium denim-like product at a more affordable price.

    Macy's has dedicated space in its Impulse departments in 140 stores throughout the U.S. to showcase the else™ brand. The new line will also be available at macys.com. The else™ product offering, which includes five staple denim fits: skinny, boot cut, cropped, boyfriend and a cuffed short, will be rolling out at Macy's over the next two weeks.

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