South Coast Plaza is an upscale-luxury shopping center in Costa Mesa, California, USA, in Orange County. The largest mall in California, its sales of over 1.5 billion are highest in the United States. Its 250 retailers represent the highest concentration of design fashion retail in the U.S, with the second highest sales-volume in California at $800 per square foot—second only to Westfield Valley Fair in San Jose-Santa Clara, at $809 per square foot. The national average is $411 per square foot.[ http://en.wikipedia.org/wiki/South_Coast_Plaza
Used to work at South Coast Plaza when I was a teenager. Won't tell you how many years ago that was..lol Even back then, it had a lot of foot traffic. Mall has been much improved over the years...They have really created an upscale mall. And people in the O.C have money to spend...
On one (NB) high-end cul de sac of 12 houses I know, two houses have been foreclosed in the past year, two have been through short sales (w/in 2 yrs) and one is currently in distress. Countless mortgage mods, too.
All 3 new stores seem to be in good locations for people with money. Last year, by the October conference call, Crossman called Soho "our most profitable store" after only being open for 6-8 weeks. Wouldn't be surprised if all 3 of these new stores jumped up that list quickly as well.
Operating income from retail stores was a pretty pathetic $24,000 first six months of 2011, that's up to $823,000 during the same timeframe this year...so nice to see that these new stores can contribute to both top and bottom lines.