So, let's say your average basis is really low. You may be making on average, a 50% or better current return. that's great. Should buyers now expect the current price to go from $40 to $800, which would equate to what happened to your original shares. I think not. Plus, if you owned commercial, income producing real estate from 1968 and held it, not refinanced, paid off the mortgage, i gurantee you your unrealized gain would be this good and your current return would also be this good. Your 40 year IRR on this stock is no doubt good, but not necessarily better than a managed portfolio of assets held for 40 years. Remember when the Dow was under 800? More to the point, why pump this stock? What has it done for you over the last 8+ years? Not what they did for you in 70s, 80s, and 90s. How does it stack up now. Your affirmative rating of this stock is less about how well it does and more about your tax liability.