Thank you very much for some very good information. Would you know if Zachs pays for the postings on yahoo, aol, google etc.? I do believe that Zachs changed the BB&T rating AFTER Kelly king spoke to the Barkley group from an underperform to a short term sell and long term underperform. They can still hurt the stock until w get some good numbers.
I would be surprised if Zacks pays any news media to promulgate their research report. Frankly, if Zacks thought their work to be of value I should expect they would look to the media to pay them for the right to publish it, as they do their users for their premium reports. I would be interested to know if any of the media pay for Zacks premium service.
As well discussed of late, corporations pay the rating companies to prepare and publish their ratings, which is where the real potential for conflict lays. My own opinion is that the problem in the ratings has more to do with sloth, ennui and the fact that to dig in hard enough to find stuff the company wants to not be found is very time consuming.