If they would just open the spigot on their cash reserves and their reserves held on deposit with the fed, there would be a bunch of new business.
But you are correct, relative organic growth is nil, compared to what they could be doing. The reflex action is to try and wring as much as they can from expenses. That strategy is pretty limited, BB&T already has pretty strict controls (that's why their mid to upper level talent is so weak; why would anyone worth a nickel ever want to work there when they dont even get paid a nickel?).
Funny you mentioned working there. A friend of mine just left after years working as a branch manager. Nobody more respected and liked than her. She felt like retail management had begun hitting the panic button. I worked there 16 years, and know full and well business calls will generate little growth to the bottom line. A little advertising would go a long way. Funny how local banks can blanket the airwaves with adds on a consistent basis, and you NEVER hear a peep out of BBT. Which is why their market share is F.L.A.T. over last 10 years. What do they think they are accomplishing?
Flat? Flat? How can that be? Norm says differently. I mean really, you only worked there for 16 years, how could you possibly know anything about the bank's market share, or about anything at all? Norm knows more than you do. He scours the internet day and night for goofy factoids.
Fact is, you are 100% correct. The REAL community banks continue to grab share. BB&T is worried about the cost of the peanut brittle they give away to clients at year end.