Where have they been? They should have had this 15 years ago. The next 10 years will be filled with closing branches. Why? There are no new streams of income to grow revenue. Only thing left is cost cutting. Branch Managers now make 17 business calls a week. Great, except they will loose a good portion of business walking in the door while they are out to offset additional sales. Another example of Sr. Management grasping at straws because they really don't know what else to do. It's not just BBT in this situation, all bank's revenue streams are now limited with stricter underwriting guidelines, restrictions on the golden goose called overdraft fees, and a stagnent economy.
If they would just open the spigot on their cash reserves and their reserves held on deposit with the fed, there would be a bunch of new business.
But you are correct, relative organic growth is nil, compared to what they could be doing. The reflex action is to try and wring as much as they can from expenses. That strategy is pretty limited, BB&T already has pretty strict controls (that's why their mid to upper level talent is so weak; why would anyone worth a nickel ever want to work there when they dont even get paid a nickel?).
Funny you mentioned working there. A friend of mine just left after years working as a branch manager. Nobody more respected and liked than her. She felt like retail management had begun hitting the panic button. I worked there 16 years, and know full and well business calls will generate little growth to the bottom line. A little advertising would go a long way. Funny how local banks can blanket the airwaves with adds on a consistent basis, and you NEVER hear a peep out of BBT. Which is why their market share is F.L.A.T. over last 10 years. What do they think they are accomplishing?