Blame it on a talk show???
I am incredulous, see the second paragraph.
"Sales in the second quarter to-date are below plan," Chairman and Chief Executive Maxine Clark said in a statement.
Build-A-Bear management underestimated the impact of calendar shifts in the first and second quarters, such as this year's early Easter, as well as the effect of appearing on a syndicated talk show in late February last year, Clark said.